The target audience is the lifeline of any campaign whose needs are the primary drivers of product development and marketing. But if you’re a business in the SaaS space, how will identifying your customer base be different from the traditional methods? Having a deep understanding of how your product will be perceived and accepted by […]
Audience Segmentation: Is It Any Different in SaaS? Read More »
The pandemic has made us all increasingly reliant on SaaS applications. SaaS applications were seen as a lifeline when many businesses had to resort to remote working. Tech companies use an average of 155 applications; the government sector made the most significant gains in application use, up 45% in the last year alone (Okta). The
How SaaS businesses can demonstrate their commitment to application security Read More »
Metrics are a very crucial part of moving your business towards sustainable growth. With CFOs at the forefront of financial development in the organization, they must also be open to changes in the SaaS space, particularly in accounting principles and models. Examples of changes in the finance model the SaaS industry has embraced include: Subscription-based
