The SaaS field saw incredible growth since last year, and when the demand for software skyrocketed, so did the deals made in the M&A space. As companies continuously seek long-term growth, they invest in acquisitions to establish their stance in the market. The following reasons make it easy to see why the software industry is […]
M&A in SaaS: Are You a Consolidator or the Consolidated? Read More »
Product-market fit is a fundamental marketing concept that is often misunderstood, especially in startups and early-stage companies still testing the waters and are in the pre-product stage. Back in 2020, we wrote a blog called 7 Steps to Determine Product-Market-Fit. In our most recent Spotlight on Marketing, Udi Ledergor, CMO at Gong and Shane Murphy-Reuter,
In the past decade, millions of businesses in key industries have been subject to malware infections. The numbers continue to rise as attacks get more sophisticated and organizations are moving towards virtual working environments. The pandemic caused a 600% increase in cybercrime as hackers rolled out phishing attacks on massive scales—an example of which is tricking targets
Cybersecurity Awareness: Insights from Karl Kispert Read More »
Value-based pricing works like this: you set a price tag on your product based on how your target market perceives its value rather than on your production costs. The approach also heavily relies on how you’re able to market your brand and set it apart from the competition—things that have the power to shape customers’ perceptions and
Why a Value-Based Pricing Strategy Works Best for SaaS Company Growth Read More »
Marketing Lessons from Kate Adams When the global health crisis began last year, it drastically changed the way businesses operate. Organizations from all around the world had to move quickly to gather the resources they needed to navigate the new normal. Fast forward to 2021, and we’re now seeing gradual ease of restrictions—aside from modifying
Top 3 Marketing Tactics to Keep Pace in Uncertain Times Read More »
