September 7, 2021

Understanding Consumer Behavior: A Deeper Dive into the Software Buying Experience

Leave a Comment / Marketing /

A customer’s buying experience often influences how a SaaS company improves its solutions to fit its market’s needs. But the value of this experience, along with buyer preferences and expectations, can quickly change over time. Possessing an intuitive understanding of customer purchasing behavior can give you an edge over your competitors and improve the execution […]

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How to Make Your SaaS Business Attractive to Venture Capitalists

Leave a Comment / Finance /

There’s no question that the SaaS industry continues to experience strong growth and is projected to maintain this trajectory for the foreseeable future. In fact, the cloud market is predicted to overtake on-premise software by 2025, with a current total of 2.7-trillion-dollar market valuation that is still expected to rise. With these impressive figures, investors

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