Reviews and You: How B2B Marketers are Reaching the Millennial Buyer
Get this: Millennials now make up 60% of B2B buyers in the technology industry, according to the marketing experts at TrustRadius. With the explosion of online reviews, powerful search engines, and in-depth product websites, Millennials are entirely in control when it comes to buyer decisions. But, unlike generations past, millennials bring a new and independent […]
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