Allison Metcalfe is the Chief Revenue Officer of Demandbase. Metcalfe joined Demandbase after a successful seven-year stint at the leading advertising technology company LiveRamp. Throughout her career, Metcalfe has had extensive experience creating business lines and building teams to drive growth. She was responsible for creating LiveRamp’s customer success function before moving onto building LiveRamp TV, the company’s TV advertising division, which helped them establish a net new revenue stream from the $80+ billion TV advertising industry, and now accounts for 10 percent of their over $300M in annual recurring revenue.
Metcalfe holds a Bachelor of Arts degree in Journalism and Sociology from the University of St. Thomas in St.Paul, Minnesota.