Marketing

Connected TV (CTV) has changed the way people connect with their televisions. Advertising is making a comeback, with global advertising expenditure expected to rebound faster than anticipated. Digital ads are driving this increased expenditure, and the booming popularity of smart TVs is why digital advertisements are making a comeback.  This article will explore how connected […]

Get this: Millennials now make up 60% of B2B buyers in the technology industry, according to the marketing experts at TrustRadius. With the explosion of online reviews, powerful search engines, and in-depth product websites, Millennials are entirely in control when it comes to buyer decisions. But, unlike generations past, millennials bring a new and independent

Getting Your Customers to Work for You The pandemic has disrupted nearly every aspect of the global economy. As businesses and consumers alike struggle to make sense of the new normal, acquiring new customers in an uncertain climate has become a monumental challenge. Accordingly, many companies have pivoted to focusing on customer retention and leveraging

During the COVID-19 pandemic, videoconferencing platforms have experienced massive growth in their user base. From December 2019 to April 2020, Zoom has increased its daily users from 10 to 300 million.  Many of these newly acquired users used remote meeting platforms for the first time. Businesses rushed to introduce new tools and applications for remote

0.05 seconds. That’s all it takes for a customer to decide whether they want to stay on your website or not. While the old adage tells us “never to judge a book by its cover,” people often do, and websites are designed with this fact in mind. Creating a brilliant design that attracts the right

What does it really mean to ‘activate’ users after they’ve signed up for your SaaS application? Acquiring MQLs and SQLs takes a lot of hard work. But apart from categorizing these leads, you will also need to engage your PQLs so you don’t lose them faster than you’ve acquired them. This is in-app marketing’s real

Before you buy that expensive software — or that new PS5 game — chances are, you first let yourself fall deep into the rabbit hole of customer reviews. We take a look at how other users enjoyed a product, or think twice about it when we see that most of them didn’t. It’s no secret

Just as a SaaS business can’t be built overnight, founders can’t always do everything completely on their own. Sooner or later, you will need a partner in making your brilliant ideas a reality and of course, in achieving stable sales and revenue growth.  Some types of strategic partnerships have been widely used over the past

We can bet that at least once, you’ve sought help from online communities for a software issue you’ve encountered, or asked questions about a tool you had no idea how to use. And you likely received the answers you were looking for — thanks to insightful responses from fellow members. A community can be anything

There are a multitude of growth strategies that may leave you scratching your head and wondering which ones would be the best for your business. But apart from having the right tools and framework in your arsenal, it’s crucial to begin your assessment with the fundamentals, and determine which strategies would help you carry out