Marketing

In recent years, it seems like we’ve heard countless examples of startups that have launched in highly competitive spaces and, despite the odds, achieved astounding success against entrenched competition. In some ways it hardly seems surprising anymore, particularly within the SaaS space. Take, for instance, Zoom’s seemingly overnight success. The video conferencing tool has existed […]

A customer’s buying experience often influences how a SaaS company improves its solutions to fit its market’s needs. But the value of this experience, along with buyer preferences and expectations, can quickly change over time. Possessing an intuitive understanding of customer purchasing behavior can give you an edge over your competitors and improve the execution

We all know by now that cold calls and promotional message blasts to prospects in an attempt to engage them has a slim chance of yielding valuable responses. And most of the time, them hanging up before you can even finish talking is already a response in itself. Enter content-driven prospecting—and your seemingly futile outbound

The global pandemic has affected businesses everywhere, with ripple effects impacting customer success and engagement. Industry leaders are forecasting that customer success will adapt at a groundbreaking pace as customer expectations change. It’s also a time that the SaaS industry continues to evolve at an exponential rate. In SmartKarrot’s 2021 Global Customer Success Intelligence and Automation Survey

The target audience is the lifeline of any campaign whose needs are the primary drivers of product development and marketing. But if you’re a business in the SaaS space, how will identifying your customer base be different from the traditional methods? Having a deep understanding of how your product will be perceived and accepted by

Product-market fit is a fundamental marketing concept that is often misunderstood, especially in startups and early-stage companies still testing the waters and are in the pre-product stage. Back in 2020, we wrote a blog called 7 Steps to Determine Product-Market-Fit. In our most recent Spotlight on Marketing, Udi Ledergor, CMO at Gong and Shane Murphy-Reuter,

Marketing Lessons from Kate Adams When the global health crisis began last year, it drastically changed the way businesses operate. Organizations from all around the world had to move quickly to gather the resources they needed to navigate the new normal. Fast forward to 2021, and we’re now seeing gradual ease of restrictions—aside from modifying

The past year has seen a significant shift in the way businesses implement their ABM marketing strategies. Industry experts are forecasting ABM’s evolution in a virtual world as it continues to dominate the marketing industry. We see it through powerhouse companies morphing to create powerful tech stacks such as Zoom’s acquisition of Five9, or the merger