Responsible for building out the ABM structure along with the rest of the team here at Snowflake. Our ABM team exists to facilitate sales-aligned, cross-functional hyper-focused marketing programs into different account tiers. We work “with” our Sales Team’s to be able to clearly define a specific set of accounts using intent data that we then target using personalized campaigns and content that resonates with these accounts. I am constantly trying to go beyond Engagement metrics to offer actionable insights to my Sales Counterparts.
