She may sound like a superhero in a Marvel movie, but Sydney Sloan is more commonly found flexing her B2B marketing superpowers in the form of creating unexpected, personalized customer experiences. Sydney was most recently the Chief Marketing Officer at SalesLoft, and has also held senior leadership and advisory roles at Adobe, Marketo, Demandbase, Alyce and Sales Impact Academy. She possesses extensive global experience championing heroic marketing and sales applications aligning teams to deliver superior customer experiences. She is driven by a passion for the greater good, uncovering innovative ways for companies to capitalize on the ever-changing world of technology. Sydney’s biggest super-power is implementing innovative techniques for increasing customer engagement and loyalty, utilizing digital touchpoints and account-based strategies to drive results.
