Welcome to the Pipeline Cloud: 5 key pillars that are guaranteed to generate more pipeline for modern revenue teams

As we look at the world around us, it’s clear there has been a seismic shift in B2B buyer behavior. Buyers are more self-sufficient, they care deeply about their privacy, and they expect immediate answers. But despite changing behavior, the age-old pipeline generation process has remained untouched. We’re gating our content and even our sales teams; and it’s costing us all pipeline. Our buyers have adapted and so must we.