Revenue Leadership

As a CMO or Director of Marketing, you’ve probably encountered some of the groundbreaking new products that your company’s sales teams have begun using to track and close deals. Meanwhile you’re still using that same old spreadsheet to forecast how much pipeline you need to fuel the sales engine. Fortunately for you, the RevTech Revolution […]

Digital transformation and automation has increased dramatically over the past two years, with 73% of organizations accelerating their digital transformation due to COVID, according to the experts at Conga. Given the economic turbulence brought about by the pandemic, only the most agile, adaptive companies will survive. Moving from siloed, rigid, and antiquated departments and into

What does it mean to grow a company? Is it increasing gross revenue? The size of your staff? Your client list? All of the above? There are a near-infinite number of ways you can track your company’s growth as you begin to scale —  but if you’re measuring the wrong metrics, then your business will

For many startup leaders and established company owners alike, a new challenge looms: how to ensure the success of your organization in an unpredictable and unstable period defined by the pandemic.  Throughout the pandemic era, more than ever before, businesses have needed to work faster and smarter, as Krish Subramanian from Chargebee discusses when he

The software buying experience has changed dramatically since the advent of cloud computing and more recently, because of the pandemic. As software is now an integral part of our lives, it’s worth delving into the buyer behaviors and factors that shape software purchasing decisions. For this year’s Ascent Conference, we invited Amanda Malko, CMO at

We often hear about how sales teams are among the lifelines of scaleups. They are an essential team — but you’d be surprised to know that 45% of salespeople feel like they’re not being mentored enough, especially as the world got disrupted by remote work. For this year’s Ascent Conference, we brought together Bocar Dia,

In recent years, businesses have encountered many challenges caused by disconnected and fragmented revenue operations processes. While it’s an added challenge in and of itself, a robust digital transformation strategy is also necessary for connecting the employee and customer experience to facilitate revenue growth. This past September, we had the privilege of inviting Ash Finnegan,

Is there a way to grow and scale your business from being worth one million to a hundred million in just a few years? While it may be the case that there is no shortcut to business success, it can often be sped up. In our Spotlight on Revenue Leadership event last August, four revenue

Customer experience is often considered to be one of the most important metrics a company measures — it says a lot about how your products or services are faring within your target market. At our recent Spotlight for Revenue Leadership event, we were able to gather insights on the importance of customer experience from a

Insights from Jimmy Gagnon of Vidyard Apart from tailored messaging, you can learn a lot about a prospective buyer based on the videos they watch and how much time they spend consuming them. In our Spotlight for Revenue Leadership event held this month, Jimmy Gagnon, director of sales at Vidyard, lets us in on how