While 61% of B2B buyers are Millennials and Gen X most sales strategies have not been designed to align to their buying preferences. Similarly, as technologies such as AI and automation, mature sales leaders are seeing their budgets increase to reflect the increasing role sales tech plays in the successful execution of their go-to-market strategies. Drawing from recent sell-side and new buy-side data gathered by Forrester on behalf of Outreach, Matt will cover what it takes to deliver predictable, efficient growth and to succeed in a world where continuous change and volatility are the norm.
